Our idea for the brand arose at the end of a late night and one too many beers. Both having creative backgrounds, we thought why not make something cool together?

Born from our love for art & rock n roll, and our frustration of being women in predominantly male industries - Our brand is for anyone that walks (metaphorically or physically) with a Heavy Strut.

And then we lived happily ever after, with the love child that is Heavy Strut Apparel. 

There’s a growing issue with the amount of clothing waste ending up in our landfills, yet companies are still mass producing garments. To avoid contributing to the problem and to keep our footprint small, we source vintage & thrifted clothing and textiles to print our designs on. For our pieces that aren't thrifted, we print our designs onto small batch runs of locally cut & sewn apparel.

First off, we brainstorm a general graphic idea (usually based on what we’d personally like to wear.) Then our gal Molly spends a month or two designing that graphic. After some minor changes we prepare the file for printing.

We then choose which type of garment the graphic would be a good fit for:

UPCYCLED VINTAGE
We source our vintage & thrifted pieces from multiple sources: thrift shops, ragyards, & vintage sellers. Each of the pieces are carefully picked and accumulated over a few months time. Then they’re all washed, and sometimes altered with stain removers, dyes, or bleach.

HANDMADE PIECES
Our handmade pieces are sewn by our gal Jess in her apartment using carefuly thrifted & washed vintage materials. We sometimes team up with other local brands for collaborations where we print our graphics onto their hand sewn pieces as well.

LOCALLY SEWN APPAREL
We start by picking our fabric from a local seller & ordering just enough for small batches to avoid mass production. Then the fabric is brought to a sewing studio in Abbotsford where they draw up a pattern using specifications provided by us. We go back and forth to create a sample that’s just right.

Then they spend over a month cutting & sewing a small batch run based off that pattern into a full rize range. This process is very expensive, but if we’re producing new garments we want to do it as ethically and size inclusive as possible.

There's a handful of accessories that we make small runs of for events that're difficult to ethically source, so if you find more sustainable options for them then please send them our way!


Our apparel is then brought to a business in Langley for the graphic application.

Afterwards, our gal Jess starts off with some basic product photography, and then we plan a lifestyle shoot to show how the piece could be worn to portray our aesthetic.

Thanks so much for those who support us and this process!

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Articles:
Scout Magazine Interview October 2022 by Thalia Stopa

Exhibitions:
"Mettle" at Slice of Life Gallery & Studios - October 2022

Podcasts:
This Wild Ride - December 2021